Amazon Brand

The Ubiquitous Company's ACOS Success Story with Ampd: From 63% to 27% in 45 Days

person using red marker to mark lower costs on the glass screen

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Background

The Ubiquitous Company knew they needed to leverage the 5.6 billion searches happening on Google every day so they tried for years to figure out a way to make it profitable.

Part of the struggle was due to the Google Ads platform being set up for sending traffic to Direct to Consumer websites, and not to Amazon. This resulted in overcomplexity for them as an Amazon seller.

When Amazon introduced Amazon Attribution and ability to track conversions from external traffic, they were hopeful it would allow them to invest more in Google. Unfortunately, even with this attribution tracking, The Ubiquitous Company was still not able to make Google Ads profitable because they lacked the keyword level data needed to optimize campaign performance.

Enter Ampd

Ampd’s cutting edge self-serve technology provides the best one track path to launch a customized Google Ads to Amazon campaign (makes it easy!) and automatically applies Amazon Attribution to the campaign.

Ampd uses its proprietary technology to first launch the best ad for the specific Amazon product then uniquely and accurately connect Google and Amazon data to reveal precisely which Google Keywords drove “add to carts” and which drove “conversions/sales”, to deliver the Amazon Seller the curated visibility and action clicks to hone in on the highest performing keywords to continually improve campaign performance.

The Results

The Ubiquitous Company tested several ASINS within Ampd and with the help of Ampd’s keyword data and keyword research tool, they were able to hone in on several profitable keywords in order to improve campaign performance.

In this screenshot of their Ampd platform, Ampd perfectly marries Google data (impressions, clicks, cost, etc) to Amazon data (add to carts, conversions, revenue, etc) to make it clear which keywords are profitable and which are not.

In the first 45 days of testing this ASIN, the Ubiquitous Company was able to get a 63% ACOS (not including the Brand Referral Bonus or impact on rank), but more importantly, Ampd identified which keywords were inefficient. As seen in the screenshot below, the unique data that Ampd provides empowered the Ubiquitous Company to pause keywords that were inefficient.

Ubiquitous Company - first 45 days time range-1-1

Ampd then helped the Ubiquitous Company to identify new keywords to add to the campaign and test. Ampd's intelligent keyword analysis brings Amazon and Google data together to seed keywords that have shown to convert to then recommend similar keywords. This provides the range of CPC and search volume.

Add keywords screenshot-1-1

With the data Ampd provided, these optimizations improved the ACOS on this campaign from 63% over the first 45 days, all the way down to 37% over the last 45 days. Factor in the 10% Brand Referral bonus and this is a true ACOS of 27%.

Ubiquitous Company - recent 45 days time range

“External traffic is a key component to my ranking strategy and being able to improve the quality of traffic from Google. With the data Ampd provides, I finally have the opportunity to make Google Ads work for my Amazon business.”

- Charles, Owner and CEO at the Ubiquitous Company

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