Background

Squatty Potty is on a mission to improve bathroom health around the world. Featured on Shark Tank, they invented the Squatty Potty, a stool that helps straighten your colon and provides a healthier way to go #2.

The brand was looking to increase its Amazon sales from a new traffic source, Google Ads. Utilizing Ampd's software ensured that they had a successful way of tracking their Google to Amazon performance, allowing them to scale their external traffic.

Squatty Potty partnered with Ampd to automate their Google-to-Amazon advertising campaigns.

Solution

Ampd provided Squaty Potty with keyword-level attribution from Amazon, for their Google ads campaigns. With a centralized dashboard for reporting on Google Ads performance and Amazon sales performance side-by-side, Squatty Potty was effectively able to monitor the full-funnel performance of their ad strategy.

Ampd’s Google to Amazon Solution:

• Automated keyword attribution on Google to Amazon campaigns
• Custom Google to Amazon storefront strategy and optimizations
• Easy-to-use dashboard to track and scale Google to Amazon campaigns

Ampd helped Squatty Potty drive New-to-Brand customers from Google and increase their Amazon sales.