I-Med Animal Health Boosted Organic Sales on Amazon by 30% 

“At I-Med Animal Health, we were looking for a way to take full advantage of the Brand Referral Bonus Amazon was offering for external conversions. Google was our first choice, but managing the integration between Amazon and Google ads can be a little tricky. So we turned to Ampd.io’s platform and expertise. We have been using Ampd.io for the last two months, and we have been blown away by how easy it is to use and the results it generates. The only growth strategy we are testing right now is external Google traffic to our listings and storefront pages. This has been a fantastic result!" - Kyle I-Med Animal Health. 

 

The  Backstory

I-Med Animal Health, a company that specializes in animal health products, aimed to enhance the organic ranking of their newly launched product. They wanted to expand their sales and increase their visibility on Amazon through Google Ads. However, the company faced a significant challenge in measuring the effectiveness of their campaigns and connecting Google Ads data with Amazon sales data.

Challenges

The company experienced difficulties in improving reviews and organic ranking for their desired keywords due to the absence of a proper strategy that could drive external traffic to their Amazon listings. I-Med-Animal Health needed a solution that would enable them to strategically target keywords, improve organic ranking, and connect Google Ads data with Amazon Sales data.

Solution

To address their challenges, I-Med-Animal Health partnered with Ampd, a company that uses its proprietary technology to connect Google Ads data with Amazon Sales data and automate Amazon Attribution tagging for brands. Through Ampd's user-friendly interface, I-Med Animal Health tracked the keyword rank of their products and monitored their performance. Ampd PRO Service helped the company track the organic search rank of their targeted keywords, leading to an improvement in their Google Ads to Amazon, and increased traffic to their new product listings.

The Results

Within the first few months of testing, I-Med Animal Health achieved significant results in their efforts to improve their organic search term performance on Amazon:

May 2022 - 17% lift in organic sales
June 2022 - 13% lift in organic sales

I-Med Animal health saw a significant improvement in Best Sellers Rank on Amazon within a Category for “Pet Supplies” on Amazon within the first few weeks of testing:

Pet Supplies: Increased from #21,843 to #14,448

Organic search term performance

I-Med-Animal health saw a significant improvement in their organic search term performance on Amazon within the first few weeks of testing:
Eye Cleaner for Dogs: Increased from #50 to #48
Dog Eye Cleaner: Increased from #72 to #60
Lid and Lash Cleanser for Dogs: Increased from #5 to #1

I-Med Animal Health Results

Conclusion

Through their partnership with Ampd, I-Med Animal Health achieved remarkable results in their efforts to enhance their organic search term performance on Amazon for their desired keywords. Ampd's Google Ads to Amazon approach proved to be a highly effective marketing strategy for I-Med-Animal Health, allowing them to expand their brand's presence on Amazon and achieve significant growth in their organic search performance on Amazon. The results have been impressive, with a 30% lift in organic sales on their Amazon account since implementing the Ampd.io platform and team.