Case Study

Flywheel Teams Up with Ampd

Ampd's Retail Ad Tech Allowed Flywheel To Integrate Google Ads into Their Amazon Marketing Mix

About Flywheel

Flywheel offers a suite of digital commerce solutions, purpose-built to accelerate growth for the world's leading brands.

With a comprehensive on Amazon Ad strategy in place for a brand in the medical technology space, Flywheel wanted to bring high-intent shoppers from Google into their Amazon marketing funnel, thus increasing the effectiveness of their various retailer.com ad types.

Enter The Brand

Facing increased competition on retailer.com and competitive products, the advertiser was looking to increase sales velocity and brand awareness for their products. Knowing customers were actively searching for their products on Google, the brand needed a way to engage those customers, bringing them into their Amazon storefront to create brand awareness and convert those Google shoppers into Amazon customers.

Google-To-Amazon Goals

Ampd___Flywheel_-_Solventum_Case_study_-_Google_Slides

Solution

Ampd is an enterprise ad tech solution that connects Google Search Ads to retailer.com. Ampd's software provides closed-loop attribution on external traffic sales and automates the performance of Google Ads to retailer.com based on actual sales.

Results

17.53%

Add to cart rate

608%

*Direct ROAS

*Non branded campaigns

“Only a few weeks in and the results are already surpassing our expectations. We’re seeing high incrementality on this spend, and we’ve been able to track Amazon sales through Google which has been previously a black hole.”

 

- Bernie Che, Director of Omnichannel platforms