Google Ads to Amazon Solutions for Agencies

Without historical data it’s impossible to predict future performance, so we try and stay away from predicting what ACOS you will see, if you have not advertised Google to Amazon before. Once we go through our 3 month test, we will then be able to answer this question with certainty.

The range depends on the Product you are advertising. We have seen ACOS as low as 1%, but we have also seen campaigns with much higher ACOS 300% and higher lead to significant rank impacts and what amazon calls the “Snowball effect” from sending in external traffic.

ACOS is simply a leading indicator and the true ROI is ACOS + BRB + snowball effect and ranking.

When comparing Google to Amazon at an ACOS level, often Amazon produces the lower ACOS as it should be your first channel. Google is an omnichannel brand strategy and an important part in growing your brand beyond just relying on Amazon Ads. If your only advertising channel is Amazon Ads, you can be severely limiting your growth potential and valuation as a brand.

The impact of ranking is often felt over time as Google Ads is not a quick hack, but a brand growing strategy. Many brands feel the impact over time in a rising tide lifts all boats scenario, but the best way to really measure the impact is to combine your Google Data with your TaCOS analysis. Most of our brands will compare TaCOS from before turning on Google Ads and then after. For example, if you have a 10% TaCOS, then after adding Google for 3 months you’re seeing more sales and TaCOS is still at 10% that is a good sign that you have efficiently and effectively added a marketing channel.

The Ampd Ads Platform does not analyze your on Amazon Data since we don't have insight into your seasonality, other marketing initiatives and the other variables that impact ranking, but we do support data exports so our brands can easily export Google Data and include it into their TaCOS analysis!

It takes about 3 months. First month we are testing a bunch of things and you will always see a higher ACOS, month two we are starting to hone in on the best results and month 3 we should have a clear understanding of the impact Google can have on your products.

From a rank perspective, Brands usually start to see the impact around months 2-3 and once ad spend has been scaled up to be ~10% of Amazon ad spend.

At a minimum, we recommend a budget of $15/day per Product. With that said, a more strategic perspective is to target 100 clicks per day x average CPC x 30 days. Targeting 100 clicks per day, gives us a robust data set from which to make informed optimizations decisions and aids us in getting to directional guidance if Google Ads is driving positive impact within 90-days. Lower budgets take longer to validate impact. For example, 100 clicks per day x $1.00 avg CPC x 30 day is a recommended starting Ad budget of $3,000/mo. Consult with your Ampd Sales Rep or Ampd Pro Data Strategist for additional guidance.

Go to www.ampd.io/agencies and fill out the Contact Us webform to and learn how to scale and optimize external ads to Amazon for all your clients.

As an Ampd Certified Agency, you'll be able to expand the services you offer your clients and amplify external ads to Amazon with full attribution.

Ampd is the planet’s best solution for Google Ads to Amazon. We are the only Google First platform to Amazon and will continue to execute to keep this title. We are working weekly hand in hand with the Amazon Attribution Product team and as soon as TikTok and FB are primetime ready we will be adding those to our EaaS platform (Ampd).

Walmart has approached us to pilot an Ampd solution for Walmart and we are in conversation with them about getting the pilot off the ground early 2023.

It is vitally important to us that Agencies and their Clients are happy with Ampd. Maintaining Agency to Client trust is paramount. One of the ways we recommend maintaining a strong relationship with your clients is to prequalify potential Ampd User and assess their probability for a successful outcome.

If in the event, there are red flags (Ad policy blockers), low monthly keyword search volume, prohibitive CPCs, etc... we beleive it's better for Agencies to have that conversation upfront with your client vs. having an unsatisfactory conversation later after time and resources have been invested in the Google Ads to Amazon marketing channel.

Please reach out to your Ampd Pro Data Strategist or member of the Ampd Sales team for additional insights and resources available to help you prequalify prospective clients.